Founded and operate a freelance consultancy focused on Salesforce and custom internal tooling. Manage all aspects of the business. Deliver end-to-end solutions for startups and enterprise clients ranging from scoping and architecture to hands-on development and deployment.

Key Focus Areas:

• Salesforce (custom development, automation, integrations)

• Internal tools & dashboards (Node.js, React, Heroku, GCP)

• Process automation & workflow optimization

• Freelance contracts, client communication, delivery lifecycle

Collaborate on a wide range of Salesforce projects in roles spanning lead developer, architect, admin, and consultant. Deliver custom solutions including LWC components, Visualforce pages, and integrations. Projects span Sales Cloud, Health Cloud, and Experience Cloud, from solo builds to large, team-driven efforts. Contribute early in the lifecycle, scoping and planning during sales, and stay hands-on through delivery and implementation.

Key Focus Areas:

• Salesforce architecture & development (LWC, Apex, Visualforce, flows)

• Custom integrations with third-party systems

• Cross-cloud implementations (Sales, Health, Experience)

• Pre-sales scoping & technical strategy

Built business systems from the requirements provided by the business. Built solutions using a wide-ranging tech stack that includes Salesforce, Celigo, NetSuite, Chili Piper, Apollo, ZoomInfo, Gong, Hoopla, Truly, Zoom, Tableau, Hevo, SalesLoft, Google BigQuery, and others. My work focuses on building and optimizing systems that support operation of the business.

Key Focus Areas:

• Salesforce architecture, development & optimization (LWC, Apex, flows)

• Cross-platform integrations (Celigo, NetSuite, internal tools)

• Business systems strategy & tech stack evolution

• Hands-on coding, configuration, and process automation

• Cross-functional collaboration & stakeholder alignment

Served as a Salesforce Developer and Architect, leading system design, development, and long-term platform strategy. I formalized architectural practices, led major initiatives like system migrations and DevOps rollouts, and eventually transitioned into an advisory role to support team growth and sustainable operations.

Key Focus Areas:

• Established the Applications Architect role and defined architectural standards

• Designed and implemented scalable solutions using Apex, SOQL, and Salesforce automation

• Developed a CI/CD pipeline to support continuous integration and faster deployments

• Led system migration efforts to improve performance and scalability

• Guided the creation of unified custom profiles for consistent user experiences

• Provided architectural oversight, mentoring, and design reviews to elevate team capabilities

• Ensured regulatory compliance around auditing and pricing through technical implementation

• Spearheaded technical debt reduction and platform consolidation efforts

• Collaborated cross-functionally to align solutions with business and compliance needs

Technologies: Salesforce (Apex, SOQL, Flows), Git, DevOps tools, Agile delivery, compliance frameworks